Why you need more than just a couple of keywords on page one of Google There is too much hang up about keywords when it comes to dental SEO these days, particularly when considering how far Google has moved on …
Why you need more than just a couple of keywords on page one of Google There is too much hang up about keywords when it comes to dental SEO these days, particularly when considering how far Google has moved on …
Respecting dental branding and copyright Understandably, dentists have numerous associations with 3rd party suppliers to their businesses and often want to showcase these relationships on their own dental practice websites. This is usually a good initiative in that it helps …
Using 3rd party supplier or association logos on your website Read More »
If you’ve been approached to have a dental microsite built – think twice! Here’s why…. Microsites, i.e. small websites focused on a single topic, used to be a prominent technique used by SEO companies to gain advantage in the search …
Can you continue to ignore paid advertising? Pay-per-click is here to stay, like it or not. A prominent web footprint has always been a huge component of successful dental marketing campaigns and this is now accepted by most. It used …
Consider carefully before using video as your web page background. One of the popular trends in web design at the moment is the use of a video as the main background feature for the home page of a website. This …
Video backgrounds – pros and cons for your website Read More »
The evidence suggests yes! Another frequently asked question from dentists to the team here at the Dental Media office is “do reviews on Google affect where my website appears in the search results?” Before we go into detail, let’s break …
Dental marketing agencies come and go – don’t get left in the lurch You may have seen the large increase in the number of marketing agencies trying to get into the dental space over the last two or three years. …
Experience counts when it comes to choosing your marketing partner! Read More »
Why it’s time to consider CRM for your dental practice and how to choose. One of the big frustrations we have as dental marketers is the apparent lack of comprehensive systems for capturing and nurturing leads at the practice level. …
Which Type Of Customer Relationship Management System For Dentists? Read More »
Your logo is a key part of your business identity and needs to come first! An issue which is raised quite often when we are planning new websites for dentists is that of the business identity i.e. the logo and …
Proactive management of dental reviews for reputation preservation Lots of dentists and/or their practice managers know the huge benefits of a comprehensive social media presence and use it very effectively. It is extremely useful for demonstrating “social proof”, for broadening …