Important things to consider before investing in a new dental practice website. These days it’s easy enough to set up a website, even if it’s using a DIY website builder you saw advertised on TV or from an ad in …
Important things to consider before investing in a new dental practice website. These days it’s easy enough to set up a website, even if it’s using a DIY website builder you saw advertised on TV or from an ad in …
Two key factors for dental website Google ranking When it comes to getting prominent search engine rankings for dentists, perhaps the most fundamental aspect to check before any SEO campaign kicks off, is where the practice is physically located. This …
Use Google’s Page Speed Insights Tool To See What’s Gone Wrong! With networks speeding up all the time and with 5G mobile data already with us, you might think that optimising your website’s loading speed is irrelevant theses days. However, …
New tools to enhance your Google pay-per-click performance Over the last few years we’ve written several blog articles covering the use of Google Ads (formerly AdWords) as part of comprehensive dental marketing strategies and how it is becoming commonplace to …
These proven techniques are essential within a modern marketing campaign for dentists The days of expecting patients to simply walk into a dental practice in sufficient numbers to sustain and grow it are long passed. This reality simply means that …
Are those “golden nugget” patient enquiries being followed up diligently by the practice team? Any competent digital marketer should be able to generate new patient enquiries from web, typically using the main Google and Facebook channels and via a mix …
Check out coaching recommendations carefully before jumping in There are now quite a few dental coaches and advisors in the industry who move from practice to practice offering advice to busy dentists. This appears to range from the fundamentals of …
Did your dental coach just give you some questionable advice? Read More »
What does “mobile-first” mean and how does it impact your website? In today’s blog we are taking a closer look at perhaps one of the least well understood aspects of how Google search works, albeit one of the most important. …
How to track down non-secure design assets which are compromising your dental website So your web designer updated your website to https encryption, possibly at a very handsome fee, but you’re still seeing an insecure message and no green padlock …
No padlock showing in your “secure” website page? Read More »
Build & consolidate your local business presence – digitally! Quantifying pay back on digital marketing spend is clearly very important. Without the correct metrics in place, it is impossible to validate the effects of a campaign and then optimise it …