Dentists, beat the DIY ‘braces-by-post’ suppliers and the national providers! The rush to attract new Invisalign patients appears to have reached a peak, exacerbated by dental practices trying to hit treatment targets set by Invisalign to secure lower laboratory costs …
Looking for new Invisalign patients? Here’s how with digital marketing…. Read More »
As competition continues to increase, here’s how to stay ahead Undeniably, it is now harder than ever before to get new patients into your practice, and with competition continuing to rise, this is only set to become even harder. The …
Why it’s time for dentists to embrace digital marketing Read More »
Or should it be built to match your audience? As a long-standing provider of websites for dentists, it’s perhaps not surprising that we spend quite a lot of time speaking with dental business owners about how their new websites should …
Do you want your dental website to look like a Dubai hotel? Read More »
When it comes to paid advertising, where should dentists look first? Continuing the theme of questions we frequently hear from dentists, today’s blog takes a look at which channel to choose when first delving into the world of paid advertising …
Understanding the project scope, costs and commitments Are you about to jump into a new project to build a website for your dental practice? Perhaps you’re finding it all a bit of a minefield with lots of different offers and …
Ignoring Conflicts Of Interest If you take a look through the small print on most dental marketing agencies websites, you will likely find a section which says that the company concerned will not actively promote more than one client in …
Is Your Marketing Agency Also Working For Your Competitors? Read More »
Dental web text that works – for new patients and for Google! How many dentist’s websites have you seen where the text is sub-standard? Most of them to be frank; either bland and unengaging, overly technical or too minimal to …
Don’t get duped by what you read! I’ve written before about the unscrupulous tactics used by self-proclaimed SEO “experts” in the field of dental SEO, whereby unsuspecting dentists are duped into buying poor services which don’t deliver the results they …
Website and PPC Marketing Performance Statistics – Are They What They Seem? Read More »
Big players in the dental website and marketing sector crash in Google – is your site safe? Over the holiday period I took the opportunity to take a look at how our competitors were doing with their Google ranking and …
Did Google Penalise Your Dental Marketing Company’s Website? Read More »
“Your Money Or Your Life” – What YMYL means for dental SEO Google is constantly changing and evolving, using new methods and technologies to evaluate and rank website pages. There is now more reliance on AI – artificial intelligence, than …
