Which techniques will deliver the most new patient enquiries in the year ahead? I’m often asked for my opinion regarding which marketing techniques are likely to be most popular for securing new dental patient enquiries as we progress towards a …
Which techniques will deliver the most new patient enquiries in the year ahead? I’m often asked for my opinion regarding which marketing techniques are likely to be most popular for securing new dental patient enquiries as we progress towards a …
Why you need to take care to avoid Google penalties I’m prompted to write this short blog in response to the number of dentists adding intrusive interstitials, overlays and pop-ups to their websites. They often do this in response to …
Using Interstitials, Pop-Ups or Overlays On Your Website? Read More »
Don’t pay for search engine optimisation which doesn’t perform If you’ve read any of the SEO articles on our blog you’ll know just how important prominent website ranking in Google is. New patient enquiries from practice websites in the top …
Filling open day seats with Facebook & Instagram advertising, optimised landing pages and Acuity on-line booking Over the last two years the team at Dental Media has developed and optimised a suite of techniques to secure low-cost open day bookings …
What is it and why should dentists prioritise it? Regular readers of this blog will know that we are extremely keen that dentists understand exactly how their marketing campaigns are working so that their return on investment is clear and …
Key cornerstones of implant and ortho marketing During Covid-19 restrictions, some dental practices have struggled to survive whilst others continued to thrive. Of course there was a significant lull during full lock-down but what became clear was that those practices …
Doubling new patient contacts with web page layout and content optimisation Have you ever wondered how many people who visit your website actually go on to contact you and enquire about treatment? We call this action a conversion which can …
Optimising a dental website to boost conversions Read More »
It’s probably time to re-consider your brand investment…. More often than you might imagine, we have new dental website clients get in touch who already have a logo they’d like us to use with their project. Whilst some of these …
A recap on recurring dentist marketing pitfalls 2020 has certainly been an unusual year and not really in a good way! With the advent of Covid-19 and what looks like turmoil and uncertainty associated with Brexit and other world events, …
Here’s why your blog is still great for patients and for Google too! Blogging for dental practices first emerged in earnest 8 or 9 years ago when marketers realised that it was a great tool to help promote search engine …