The latest Google ‘Panda’ and ‘Penguin’ updates hit dental website ranking
During the last few weeks, Google has made further changes to the algorithm it uses to determine where websites rank within its search index. In particular, Google has made significant changes aimed at demoting over-optimised sites. The effect of this has been quite dramatic across the dental sector with numerous sites being hit and sinking away in the rankings.
Official Google Study – PPC (Adwords) vs Natural Rank
One of the big questions we are frequently asked is “do I need pay-per-click ads to supplement my dental SEO campaign?”. Up until now, there was little definitive data to quantify the benefit of this. We can see from our own monitoring that paid ads certainly help, even when you have a great natural search position – however we now have Google verified data to help support and quantify this. The results are quite eye-opening….
Essential Elements For Effective Online Dental Marketing
A quick preview of our new dental marketing series that will launch on our blog in April. We will publish an informative article about each of the recommended elements needed for a great dental marketing strategy to help you promote your brand online. Each article will be accompanied by a summary video and free check-list for you to download to help you make an informed choice about your marketing partner.
The series will cover the following key elements in the marketing tool-kit and will discuss what works, what doesn’t, what you should expect from your provider, ROI and typical investment.
the dental website – your marketing hub
blogging and social media – building your brand on-line
dental video – the power of video referral
the mobile website – capture increasing traffic from hand-held devices
SEO and pay-per-click – why you need to be prominent in Google and how to do it
measuring the results – Google Analytics, phone call tracking and targeting
We will publish the full schedule in the coming weeks so please check back for updates.
Is your website GDC compliant? Call us for your free check!
A quick reminder regarding the GDC guidelines for dental websites. Compliance date was 1st March so please contact us if you have not already updated. In summary, all dental websites must include:
Details of the practice’s complaints procedure and who to contact if the patient is not satisfied with the response
The date the website was last updated
Staff GDC numbers where relevant
A link to the GDC website
Details of staff professional qualifications and the country from which the qualification is derived
We have full details of the requirements and will be happy to check if your website is compliant free of charge. Please contact us on 01332 672548 or use the contact form for free advice and help with making sure you are compliant.
Paying too much for dental marketing? Quite probably yes.
For many dentists, times are getting harder and the need to control costs is more important than ever before. It is also widely acknowledged that effective dental marketing is becoming increasingly important as dentists compete for patients and in particular, “high end” treatments like dental implants and invisible braces.
Historically, dental marketing companies have rolled out “one-size-fits-all” monthly maintenance packages to their clients who arguably accepted without really knowing what it all meant. But just how effective are these dental marketing packages? Are they good value and do they return on the investment? Now, more than ever, it really is important to know what is being delivered…. (more…)
Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? Or perhaps how effective your latest patient leaflet campaign has been? Well we can now offer a highly effective solution that allows you to track telephone calls as well as clicks on your website. The data is clearly presented in a user-friendly control panel that is fully integrated with Google Analytics. So how does it work…..? (more…)
Optimise Your Dental Adwords Campaign For Big Savings
Many dentists continue to waste money by failing to optimise their web marketing strategies. The two biggest culprits are a) payment for over-promised and under-delivered monthly support packages and b) poorly optimised and managed Adwords campaigns.
The latter element, Adwords, is a system whereby a dentist can secure high Google rankings using something called “pay-per-click” (PPC). Basically you pay Google to show your advert on page one and the more you pay (or bid) per click, the higher you advert appears. This mechanism can be useful in very competitive environments, for new websites or to advertise periodic special offers. Ideally you should consider investing in a solid organic (non-paid) SEO programme to reduce the reliance on PPC but Adwords does have a place and can be very useful if managed correctly.
However, way too many Adwords campaigns are not set-up correctly and then not managed ongoing. The potential to waste money is huge. To put this in perspective, dentists will typically be spending anything between £200 and £2000 per month on their Adwords campaigns depending on their location and competition. Experience shows that a properly managed dental Google Adwords campaign will cost 50% – 60% less than a poorly managed campaign. The savings potential is clear and significant. (more…)