No link-building in your monthly optimisation package? Then it isn’t SEO….. Google isn’t usually too forthcoming about which factors are most important for improving search ranking results, but earlier this year, they declared their hand quite openly by stating the …
Why sole reliance on PPC (AdWords) is a questionable marketing strategy. Acquiring new dental patients from the web can be achieved in several ways; the main channels being via the free search results, pay-per-click advertising in the search engines or …
Does your practice website fulfill these criteria for great Google ranking? To establish and then maintain prominent search engine positions, your website needs to excel in several areas. Too often you see dentist’s websites which look good but languish on …
The recent Google algorithm update which has potential to wreck website rankings. To the layperson who has limited or no exposure to search engine optimisation and how Google works, this may sound both a little bizarre and perhaps quite worrying …
What is it and why you need to understand it. If you’ve done any research into search engine optimisation for your dental practice, you may have come across the phrase “vanity SEO” or more specifically “vanity keywords”. Whilst this may …
…. or even £150 per month A new SEO client recently called us to query the prices for our service following a conversation he’d just had with the provider of payment services at his dental practice. The provider of payment …
Will my website alone ensure great Google rankings or do I need more? The need (or not) for SEO to promote a new website is quite a hot topic in the dental marketing world and worthy of further explanation to …
Why regular updates to your website count for SEO One feature of a website which is accepted to affect search engine optimisation is “freshness” i.e. the age of the content. This doesn’t mean that all new content will rank better …
What’s most important for your website? Google ranking or website traffic volume and quality – what wins? The answer is it’s all important. However, what I’d like to address in this blog is the apparent fixation of some dentists purely …
Don’t get duped. Your dental SEO may not be what you think…. A few months ago, one of our blog articles took a brief look at the characteristics of monthly “search engine optimisation” (SEO) packages being offered by some of …
