The good, the bad, the unchanged and what to expect in 2017. It’s the time of year to take stock and reflect on what happened in the previous twelve months in the field of dental marketing; what we can learn …
Looking back at the dental marketing landscape in 2016 Read More »
Preparing your practice website and search optimisation for the year ahead. The dental world is quite polarised when it comes to marketing and gaining new patients from the web; there are those practices which really stay up-to-date and reap the …
Avoiding onerous, tie-in contracts Today’s blog post takes a look at how you can come unstuck if your rent or licence your practice website rather than purchase it outright. Perhaps too often, we’ve seen dentists trip up over the small …
Pitfalls of licensing or renting your dental practice website Read More »
A cautionary tale of a self-hosted website gone wrong. Here at Dental Media we have a reputation for transparency and flexibility and we strive to work with clients to deliver the most cost-effective and professional solutions in line with their …
Learn from these basic errors and get back on track with new patient acquisition. With all of the pressures of modern practice; increasing competition, burdensome legislation and more, it’s easy to lose sight of the importance of a well-thought out …
Watch out for these “gotchas”…. The increased level of competition in dentistry has resulted in a proliferation of new dental marketing providers; all vying to grab a piece of the action and your budget too. Along with the raft of …
Don’t waste your money on these dental marketing pitfalls Read More »
What does it mean and why you need to know. I think it’s fair to say that the majority of dentists now understand the importance of good search ranking positions (i.e. Google) and most have also heard the phrase “search …
Lots of web traffic, but the wrong quality? Don’t expect good conversion rates. Perhaps the most important factors determining the success of dentist’s websites are the volume and quality of traffic received by it. Other factors are also very important …
Traffic quality – why it’s important for dental websites Read More »
Keep your core files and plugins up-to-date – don’t get hacked! WordPress is a popular, free content management system (CMS) you may see used for dentist website development. However, with the upsides of WordPress, there also come some significant downsides, …
Using WordPress for your dental website or blog? Read More »
Understanding what managed review services offer – and what they don’t…. Several of our clients have approached us recently to add “review widgets” to their practice websites. These are supplied by companies who claim to offer full management of the …
Managed review services for dentists – do they work? Read More »
