Don’t disregard the review process – it’s a business priority! You’ll probably know from your own experience just how powerful reviews are when it comes to selecting new products or services. We all do it – whether it’s a product …
Don’t disregard the review process – it’s a business priority! You’ll probably know from your own experience just how powerful reviews are when it comes to selecting new products or services. We all do it – whether it’s a product …
Avoid shouting into the wind! Here at Dental Media we look after hundreds of dental websites and also the web analytics which accompanies them. This gives us an excellent overview of the data generated when users visit websites and in …
Navigating the dental marketing minefield. A number of UK design companies, including those providing specific services to dentists, are re-branding themselves and moving away from just providing web design services. You will see them starting to use over-arching descriptions such …
Digital marketing, SEO, SEM, PPC – what does it all mean? Read More »
What you need to ask first…. There are a lot of new companies trying to access the dental marketing sector and offering a plethora of “done for you” marketing solutions. But most of them have very limited experience in what …
Why 100% outsource of practice marketing generally falls short We quite regularly receive enquiries from dentists who are looking for a completely outsourced dental marketing service – so with the intention that there is zero involvement from the practice team. …
Dental marketing – “done for you” versus “done by you” Read More »
Does paying the middle-man make sense or better to go it alone? One of our clients recently asked our advice about joining an ‘invisible’ braces marketing network and whether we thought it represented a good investment versus doing it stand-alone …
Don’t let your marketer control your Google “My Business”, analytics or social media accounts Here at Dental Media we regularly manage transfers of websites into our care from other marketing and web companies. This is typically where the client moved …
Why submitting to most dental directories will benefit them – not you. Dentists are regularly approached by on-line services who offer to advertise their practice and treatments online for a fee. The advertising service then typically requires a link back …
Dentist Directories – Take Care When Subscribing Read More »
Optimise your online marketing systems to make the most of your budget. Many dentists outsource their digital marketing to specialist dental agencies, but there are plenty who still prefer to do it themselves or delegate it to a member of …
Avoiding common lock-ins your marketing agency might try Regular readers of this blog will know how frustrated we get with the questionable tactics used by some companies who offer marketing services for dentists. Whether it’s simply purchasing cheap £50 WordPress …
Dental marketing contract “tie-ins” to be wary of Read More »