A short introduction to an essential dental website data tool. Google offers a wide range of free tools to help website owners understand how their site is performing and how it might be optimised. One of the key tools which …
A short introduction to an essential dental website data tool. Google offers a wide range of free tools to help website owners understand how their site is performing and how it might be optimised. One of the key tools which …
….and your digital marketing analytics too! If you run your own business, whether dentistry or something else, you will be very familiar with the phrase “know your numbers”. However, whilst most practice principals are generally conversant with their overall numbers, …
Why stale and sterile dentist websites don’t work. We recently completed a new website redesign for a dentist who already enjoyed good ranking positions at the top of Google. In spite of this, the practice was not getting many new …
The chase/don’t chase conundrum. When dental CRM goes too far. I’m prompted to write this particular article after meeting up with personal friends for a social catch-up the other day. They know I run a dental marketing business and are …
Targeted marketing – when does it just become off-putting? Read More »
Aggressive versus natural website optimisation – what results can you expect? Most dental business owners are likely aware of Google’s ongoing purge on websites which have used manipulative methods to improve their search ranking. Whilst Google have actually been chasing …
Why old websites, even those which rank well, under-perform I regularly see old dental websites sat high on page one of Google looking somewhat ill-maintained and quite unappealing. They likely rank well because they are on an old, well-established domain …
How not to get up-sold for your new dental website…….. One of our objectives at Dental Media is to bring transparency to the oft murky world of dental web design and marketing. For the uninitiated, it can unfortunately be a …
Know your way around your dental web designer’s rate sheet Read More »
Have marketing agencies priced themselves out of the market for small businesses such as dentists? What are your options? I recently saw a Facebook discussion where a well-known dental coach was seeking advice as to why he couldn’t get an …
What is it and why is it important for your dental practice marketing? There is a lot of jargon and hype in the world of marketing, much of it developed to make common sense principles sound clever, so consequently best …
Avoid wasting cash on unnecessary domains At a recent scoping meeting for a new practice website project, the dentist advised that he held over 30 domain names and that he was looking forward to using them to help propel his …