Using user generated content to benefit your marketing. You may have heard the phrase “social proof” when researching the latest web marketing techniques and how to make your business prominent on the web? We first looked at social proof back …
Using user generated content to benefit your marketing. You may have heard the phrase “social proof” when researching the latest web marketing techniques and how to make your business prominent on the web? We first looked at social proof back …
The risks of spreading resources too thinly. Periodically we are asked to review the overall cost of the marketing we carry out on behalf of dental practices; typically at budget time or perhaps when new associates have joined and appointment …
Setting a realistic dental digital marketing budget Read More »
NAP consistency and avoiding duplication One of the most important foundations for a successful SEO project is ensuring that the Google assets associated with your business and website are in place and set up correctly and consistently. By “assets” I …
Make sure your Google “My Business” profile is consistent Read More »
Develop your personal dental brand online. Whilst the importance of a great practice website is well-established, there is also an upsurge in the number of dentists who are developing their own personal websites too. So why is this, who are …
Setting up your practice website and systems to encourage and manage patient referrals. This article will not be of use to all dentists but it may serve to assist those who already take referrals or are considering doing so. This …
What are you really getting for your monthly fee? In our last article we looked at the elements which make up a balanced digital marketing strategy and why you need a multi-channel approach to make headway in Google these days. …
So your website maintenance package includes SEO? Read More »
Why the multi-channel approach works best for dental practice marketing. Dentists or practice managers often ask “why do I need to do that” when we are discussing various digital marketing techniques for bringing new enquiries to the practice. So for …
Why you need a balanced digital marketing strategy Read More »
What are they and why are they important for your dental practice website? In our last post we looked at how “on-page” SEO factors are often skimped by web designers and how it usually takes a website audit to unearth …
An important web page element worthy of your attention. Optimise for Google and users too! I was recently approached by a dentist to perform a website performance audit where the site concerned had been live for around 5 months but …
Optimised messaging = increased engagement and new enquiries It’s a well known fact that you have only a couple of seconds to grab your user’s attention when they land on the home page of your website. If it’s bland, old-fashioned …