Top mistakes we’ve encountered during the dental GDPR update frenzy This blog will be published on or around deadline day for GDPR – 25th May, and so you could say it’s a little late with its advice. However, given that …
Top mistakes we’ve encountered during the dental GDPR update frenzy This blog will be published on or around deadline day for GDPR – 25th May, and so you could say it’s a little late with its advice. However, given that …
Preparation at the practice before starting out with SEO, pay-per-click or social media marketing. Dentists often ask us to undertake “fully outsourced” marketing for them because they have “no resources” at the practice to participate. Whilst we can cover most …
Why you need a focus for both…. I recently read a blog post from a dental coach where he noted that a few of his clients had significantly wound back their spend on external marketing in favour of prioritising their …
Seeking transparency with contracts and reporting We are currently working with a client who uses our services for organic SEO i.e. seeking prominence in the free listings in Google search results. The dentist also has an historical relationship with another …
Do you know what margin your Ad agency is taking from your monthly advertising spend? Read More »
What is website encryption and why you need it Without going into deep technical discussion, website encryption is simply a mechanism whereby any communication from the device on which you are viewing a website and the server where the website …
Where first with your digital marketing budget? The question of where to use your digital marketing budget is usually a hot topic when dentists call our team for advice. Should they go with search engine optimisation, AdWords (pay-per-click) or jump …
Organic SEO, Adwords PPC or Facebook For Dentists? Read More »
Best and worst web marketing practices summarised A new year arrives and with it a good opportunity to review your dental practice website and the tools and techniques you can use to help boost its Google ranking positions. Even with …
4 Do’s and 4 Don’ts For Your Website Marketing in 2018 Read More »
How new patients evaluate you *before* they get in touch When it comes to marketing, many dentists have a few leaflets printed, perhaps build a website (often very basic) and little else. They then refocus on their clinical activities and …
Why you need a holistic dental marketing strategy Read More »
Did your dental supplier give you a bad recommendation you now regret? Over the last couple of months we’ve taken on three new clients who needed to move supplier for their website management and SEO. All of them had launched …
Under-performing website? Unexpected ongoing costs? Read More »
Where to start? We are currently working with several long-established dental businesses to help them bring their marketing up-to-speed and fit-for-purpose for an increasingly competitive market place. The interesting aspect of all of these cases is that the practices concerned …