Measuring the effectiveness of campaigns and the return on investment In the first blog of the new year I thought it would be useful to take a look at the type of report we issue to dentists where we are …
The Anatomy Of A Dental Social Media Marketing Report Read More »
Why your reception team is critical to the success of digital marketing campaigns I thought I’d sign off our blogs for 2021 with a couple of salutary tales and a reminder of just how critical the dental admin and reception …
What to expect – from quotation through to design, publishing and aftercare It can be quite a concerning time when a dentist decides to build a new website for their practice. Whether this is an upgrade to an existing site …
What’s on the horizon to help boost new patient enquiries? It’s that time of year when we predict the new marketing trends we expect to feature in 2022 and how dentists can leverage on them to help grow patient enquiries. …
What’s happening and what can you do about it? Last week I had a couple of conversations with Invisalign dentists who were looking to switch their marketing partner due to treatment bookings falling away quite considerably. Following detailed discussions and …
SEO working knowledge for dentists It is widely acknowledged that the ‘holy grail’ of dental marketing is to gain and then maintain very prominent website search results in Google. After word-of-mouth, this is the most sustainable and lowest cost method …
Google Core Updates – How Your Website Can Be Affected Read More »
Your Dental Google Business Page will become “Business Profile” – What Dentists Need To Know When we start new marketing projects for dentists, one of the key things we advise the business owner or manager to prioritise, is setting up …
Despite advice you may have heard otherwise…. I recently read a blog post from a well-respected dental coach which detailed how one of his clients was seemingly being provided an SEO (search engine optimisation) service which wasn’t delivering results. It …
Why SEO is your first priority for digital dental marketing Read More »
Love them or loathe them, chatbots are here to stay You may have noticed a proliferation of “chatbots” appearing on dentist’s websites over the last 12 – 18 months? For those of you who are wondering what one is, it’s …
Chatbots – a must for modern dental practice websites? Read More »
Set-up costs and ongoing maintenance – “total cost of website ownership” A few years ago I published a blog post covering what dentists should expect when budgeting for a new dental website, including the initial set up and running costs. …
What Does A Dental Practice Website Cost? Winter 2021 Update Read More »
