What does it mean for your SEO and how should you act? Around the middle of November, Google started to introduce a new character limit for a key display item which appear in search results – the data “snippet”. Today …
New, longer snippet descriptions in Google results Read More »
Take care of ‘under-the-bonnet’ technicalities to preserve Google ranking Quite often we get inquiries asking for help after a dentist has updated their website only to be met with a significant and unexpected fall in their visitor numbers and Google …
The top four most important areas to prioritise. Whilst Google advises that there are over 200 signals they measure to work out where websites are placed in the search results, consensus in the SEO community suggests that there are four …
Which factors help your website to rank better in Google? Read More »
7 questions and answers to help address your concerns Search engine optimisation (SEO) is not a new concept and most dental business owners who understand the power of the web for delivering new patient enquiries will understand its importance. Indeed, …
Worried about starting SEO for your practice website? Read More »
So can I stop my dental website SEO? This is another question we’ve been asked a few times by dentists whose websites we promote in Google. Comprehensive SEO campaigns are not cheap and understandably the costs of running them get …
Key measurements for dental business owners. Many of us will have heard the phrase “if you can’t measure it, you can’t manage it” and perhaps unsurprisingly, this also holds true for website performance. You might think that dentists would be …
Using WIX, Squarespace or the like for your dental website? You may struggle…. Dentists often ask why they shouldn’t try building their own practice website using one of the numerous DIY site builders that exist these days. The answer used …
Will your DIY website get you to the top of Google? Read More »
Improving website ranking positions in Google using search engine optimisation. Continuing our Q&A series, today we look at another very popular question we are frequently asked by dentists who are looking to broaden their website reach and acquire new patients …
What is SEO and why do I need it for my dental website? Read More »
What is it and why does it matter for digital marketing and SEO? If your digital marketing team is up-to-speed with the latest techniques to help promote your dental business in Google and other channels, then they have probably discussed …
Optimising free traffic channels for new patient enquiries. There are numerous ways to increase the volume of traffic to your practice website which fall into two main categories – free and paid. The paid traffic originates from advertising on social …
How to improve organic (free) traffic to your dental website Read More »
