Are those “golden nugget” patient enquiries being followed up diligently by the practice team? Any competent digital marketer should be able to generate new patient enquiries from web, typically using the main Google and Facebook channels and via a mix …
Check out coaching recommendations carefully before jumping in There are now quite a few dental coaches and advisors in the industry who move from practice to practice offering advice to busy dentists. This appears to range from the fundamentals of …
Did your dental coach just give you some questionable advice? Read More »
How to track down non-secure design assets which are compromising your dental website So your web designer updated your website to https encryption, possibly at a very handsome fee, but you’re still seeing an insecure message and no green padlock …
No padlock showing in your “secure” website page? Read More »
Google My Business, Analytics, Ads, Search Console – here’s why you need to control those accounts Google provides lots of useful free tools to help business owners monitor, maintain and promote their websites. The main ones are explained below and …
Why you need to control your Google web assets and tools Read More »
Avoiding the self-proclaimed SEO ninjas and marketing experts. Perhaps it’s the ill-conceived thought of “rich dentists” that continues to lure new companies into the dental marketing space? Certainly the influx of new start-ups in the sector continues apace and all …
Navigating the minefield of dental marketing acronyms and abbreviations Those who are new to the field of digital marketing may well be confused regarding the plethora of terms and abbreviations which are used to represent the different tools and techniques …
SEO, SEM, SMM – what do these marketing terms mean for dentists? Read More »
If you’ve been approached to have a dental microsite built – think twice! Here’s why…. Microsites, i.e. small websites focused on a single topic, used to be a prominent technique used by SEO companies to gain advantage in the search …
The evidence suggests yes! Another frequently asked question from dentists to the team here at the Dental Media office is “do reviews on Google affect where my website appears in the search results?” Before we go into detail, let’s break …
Dental marketing agencies come and go – don’t get left in the lurch You may have seen the large increase in the number of marketing agencies trying to get into the dental space over the last two or three years. …
Experience counts when it comes to choosing your marketing partner! Read More »
Proactive management of dental reviews for reputation preservation Lots of dentists and/or their practice managers know the huge benefits of a comprehensive social media presence and use it very effectively. It is extremely useful for demonstrating “social proof”, for broadening …
