Back to basics – a look at in-bound and out-bound links to your dental website It’s sometimes easy to forget that dentists who are new to web marketing or completely outsource it, may be unfamiliar with relatively simple concepts which …
What are website links and how do they contribute to SEO? Read More »
With a plethora of practice marketing ideas available, where should you start? The world of dental web marketing has become an increasingly crowded space, particularly so in the last 2 – 3 years as new companies try to enter. Alongside …
Offering incentives to encourage reviews – is this sensible? Getting good Google reviews is important for two main reasons: great reviews catch the eye in search results and serve as a recommendation of your services – sensible, obvious stuff. reviews …
What is on-line reputation management (ORM) and how does this apply to dentists? In this highly connected, web enabled world, bad news about a business can travel fast and wreak lots of damage very quickly. It’s very easy, perhaps too …
What is “Internal Marketing” and why is it your first priority Text books will define “internal marketing” as the process whereby the employees and processes within an organisation are aligned and developed to deliver the most effective and pleasing experience …
Can a DIY dental website present a professional image for your practice? Occasionally we receive enquiries where the caller is considering a DIY dental website builder for their practice and wishes to know the pros/cons of that option versus a …
Reviews are important for search ranking and reputation management – here’s how to encourage them…. Google reviews are known to be an important factor for helping a website to appear prominently in the “local” search results as well as a …
Don’t make these mistakes in 2014. With a plethora of New Year marketing “to do” lists widely available, I thought I’d quickly switch the topic on its head and compile a quick list of what NOT to do when considering …
Why migrating your website to Dental Media makes sense Do you ever look at your dental website hosting and maintenance bill and wonder what you are actually getting for it? Is it good value? Are there alternatives? The answer is …
Paying excessively for your website hosting and maintenance? Read More »
Successful dental marketers will use these tools in 2014 With 2014 just around the corner and more dentists realising that the web is a primary source of new patient enquiries, it’s timely to conduct a quick review of the main …
