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Why a £50 per month pay-per-click budget will likely fail

Google Ads

Explaining attrition in your lead-funnel and the need for realistic budgets One of the key questions we often hear when dentists enquire about our pay-per-click marketing services is how much to budget for the click costs paid to Google or

3 reasons not to quit your organic SEO campaign….

website traffic trend

….and one good reason why you should! Here at Dental Media we look after websites and digital marketing campaigns for hundreds of dentists based in the UK. A large component of the monthly work we undertake on their behalf involves

Why Ad Content Refreshes Are Critical For Facebook Marketing

Facebook logo

Stagnant Facebook Ads Don’t Work And Cost You Money! Advertising on Facebook is fast becoming a “must-have” component of any comprehensive dental marketing tool-kit. However, you may see more dentists expressing frustration with the Facebook channel than celebrating their success

Is your minimalist blogging an SEO risk?

clicking on mouse

Short-form 200 word blog articles will likely be penalised by Google Regularly adding high quality content to your website via a blog is widely recognised as a great way to help users understand and interact with your business, as well

Why your outsourced social media isn’t working

Facebook logo

Don’t waste hundreds of pounds on under-performing social media services – here’s why…. There is a lot of skepticism in dental world about the value-for-money offered by some search engine marketing companies, and rightly so. There is a strong tendency

WordPress 5.0 is coming soon – it will probably break your website!

WordPress problems

Huge changes to WordPress imminent – have you tested in advance? Elsewhere in this blog we’ve discussed the issues associated with using the popular, but maintenance-heavy, WordPress platform for your dental website. The issues associated with hacking, incompatibility of plugins

Technical SEO and your website

website poor performance

Why the technical performance of your website matters more than ever before – for users AND search engines Have you noticed the proliferation of dental websites which rely on huge images to generate “wow” on the home page, typically presented

Employee Advocacy

training session for dental staff

Don’t miss out on this huge marketing asset You may be fueling business growth through the well-known and effective channels of digital marketing, for example SEO and pay-per-click, but are you missing out on another critical asset which is right

When your website gets hacked

WordPress hack risk

What steps do you need to take to get back on track quickly? If you look through search engine results you won’t need to go too far before finding dental websites which have been hacked. Google in particular, is now

Why most dentists fail with Facebook marketing

Facebook logo

Is the rush to Facebook dental marketing working for you? Likely not…. The hottest topic in dental marketing at the moment is arguably Facebook advertising. With most agencies pushing this and with this “new” channel becoming ever more accessible, the