Have you taken over a dental practice recently? Don’t do this! Some years ago I wrote about how successful marketing often falls apart when a dental corporate takes over a local practice. What I discussed back then was primarily about …
Have you taken over a dental practice recently? Don’t do this! Some years ago I wrote about how successful marketing often falls apart when a dental corporate takes over a local practice. What I discussed back then was primarily about …
Dental SEO companies will try to scare you with invalid claims about your website – be cautious. Today’s blog discusses how some dental marketing companies are approaching dentists using ‘scary’ website audit reports in an attempt to gain business. Unfortunately …
Automated SEO Audit Reports – Can You Trust Them? Read More »
Big budgets and pre-qualifying leads become the norm. The pace of change with Meta paid ads, particularly in the Invisalign and implants sector, continues to be extremely rapid. As I explained in an earlier blog just a few months ago, …
Meta Advertising For Dentists – Latest Agency Trends And Guidance Read More »
A cautionary tale for dentists – don’t make this mistake. Are you running Facebook/Instagram ad campaigns for your dental practice, or perhaps more importantly, is an agency running these on your behalf? If so, then this blog has some important …
What you need to know before jumping in. As a dentist reading this blog, you may already have dipped into social media ads? There’s a chance that it worked well for you but also the strong possibility that it didn’t. …
The Changing Face of Social Media Advertising For Dentists Read More »
So you want prominence in Google but don’t know how or when to start? Most people would agree that getting your dental practice website prominent in Google is important but just how important is perhaps less-well understood. To help understand …
When Should You Begin Search Engine Optimisation For A Dental Website? Read More »
Here’s why it’s lazy and a bad idea…. Along with most of us, you’ve probably marveled at the capability of AI and how it can effortlessly generate text, images and even video from just a few simple commands. Extremely useful …
Using Google Analytics for comprehensive conversion capture and analysis. Are you in the dark when it comes to fully understanding how your dental practice website is performing? Perhaps you’ve installed Google Analytics to get an idea of how much traffic …
How to Record and Manage All Enquiries From Your Dental Website Read More »
How dental paid ads on Facebook and Instagram are likely to be affected. In January 2025, Meta started the roll-out of data sharing restrictions to certain categories of websites. We already know that this includes dental websites and so will …
Meta Introduces New Data Sharing Restrictions For Health and Wellness (Dental) Websites Read More »
Why Google Ads for dentists make sense. Many of our dental marketing clients run Google Ads, also known as pay-per-click (PPC), alongside their search engine optimisation and social media campaigns. For those dentists who may still be skeptical about PPC, …