The power of video referral – converting visits to enquiries Website video has been around for several years and its ability to help drive new patient enquiries is accepted. However, what is less well understood is that website video and …
Dental Website Video Encourages New Patient Sign Ups Read More »
Ensuring sensible return on investment for marketing spend With competition in dentistry increasing year on year, progressive dentists are evaluating the best ways to market their services to ensure that they hang on to existing clients and continue to attract …
Factors to consider when planning the scope of your site This is another popular question we encounter when embarking on the planning phase for a new dental website project. So just how big should your website be and how will …
How many pages for my dental website and how should I structure it? Read More »
Advantages and disadvantages of content management systems (CMS) A CMS is a tool which allows a website owner to make updates to a website without referring back to the original designer. This is fine in principle, however, all is not …
Do I need content management for my dental website? Read More »
Keep in touch with existing clients and new prospects More often than not you will hear marketers advocating the use of web tools designed to attract new clients e.g. websites, blogs and social media channels. These are extremely important of …
Which web marketing channels will yield the best returns? With just a few weeks to the start of 2013 it’s timely to pull together a quick overview of the tools and channels progressive dental practices should be using for online …
Key trends for dental internet marketing in 2013 Read More »
Surprisingly, many dentists still lack the fundamentals of a basic web presence to support their marketing strategy Dental practices are, for the most part, local businesses and historically when looking for a dentist potential patients would have turned to the …
Branding a dental practice – what’s involved and what can I expect to pay? This is another very popular question and applies equally well to new projects and re-branding exercises. Like any project, the cost is entirely dependent on scope …
How much does it cost to start developing a dental brand? Read More »
Latest dental SEO updates In 2011 Google started to move the SEO goalposts by introducing the “Panda” update. This targeted low quality sites which published content primarily for the purposes of SEO. One of the main link building sources for …
It’s not just about looking good…. Over the last 18 months, web design has progressed more quickly than at any other time. Complex animations, drop-down menus and other stylish features are now available and in the hands of an experienced …
