Dental Website Video Encourages New Patient Sign Ups
The power of video referral – converting visits to enquiries
Website video has been around for several years and its ability to help drive new patient enquiries is accepted. However, what is less well understood is that website video and particularly patient video testimonials, drive more enquiries than any other web marketing tool. Google Analytics statistics from multiple accounts show that patient video testimonial pages are visited extensively just before the web contact form is completed. So why does this happen?
All indications are that the referral given by the happy patient in the video is trusted and used as an “independent” recommendation of the dentist’s services. This is not too surprising, particularly given that we all like a great word-of-mouth referral when we are shopping around for products or services.
Video is also excellent for making a website “sticky” i.e. keeping a visitor on the page by providing interesting subject matter. Overall, much better than a few paragraphs of text.
Format
A suite of professional dental website videos typically takes the following form:
- an overview of the practice and services
- interviews with key members of staff
- patient testimonials
Patient testimonials can be used to showcase certain treatment types e.g. a stunning smile makeover. This can be used in conjunction with “before and after” photographs to complete the story. This is an extremely powerful technique and really does help to encourage speculative website visitors to complete your contact form or pick up the ‘phone.
Dental Website Video Examples
Here are just a few examples of videos recently completed for our clients:
What is the cost of video production?
The other main misconception about web video relates to cost, in that the majority of people believe that it will be way too expensive. The reality is somewhat different – a suite of videos for a dental practice costs from £1250. When compared to the cost of design and print for a glossy brochure (which has way less reach and conversion potential), video becomes even more attractive.
The benefit for Google ranking
Video is also incredibly useful for SEO. Publishing your clips to YouTube and then linking back to your website and blog really assists with search positioning. This will become even more important in 2013 as content marketing for building brands on-line gathers pace.
Summary
Video for dental practice websites is exceptional for helping convert web visits to tangible enquiries. Trusted word-of-mouth referral using patient testimonial video is excellent, well proven and out-performs other print based methods by some way. The peripheral benefits from video i.e. SEO are also significant.
From a cost perspective, the return on investment offered by video is hard to match – latest equipment and techniques make it very affordable with a professional suite of videos available from £1250.
If you already have an established website and are looking for new ways to differentiate yourself from the competition then video is a great option.
Please call us on 01332 672548 for more, no-obligation advice.