Month: August 2012

One website for all platforms – desk-top, tablet and mobile! Our latest websites are now offered with the option of “responsive” design. This means that the website automatically responds and adjusts to the device that it is being viewed on, …

Responsive Dental Website Design Read More »

Use your email list wisely to support your dental marketing campaigns One of the most useful but frequently neglected components of the dentist’s marketing tool-kit is the promotional email campaign. This is a great way to reach your existing client …

Don’t neglect email marketing…. Read More »

Why positive patient reviews and local business directories are important for your Google Local (Places) search position With Google putting more emphasis on local search results (now called Google+ Local) it is increasingly important to ensure that your business page …

Factors that affect Google “local” search results – patient reviews and business directories Read More »

“Virtual” word-of-mouth referral using skillfully shot video is a great way to encourage new patient contact Everyone has seen the traditional, hand-written patient testimonial notes on dental websites that praise the excellent treatment received. However, this type of communication is …

The patient video testimonial – a leading conversion tool Read More »

Blogging is critical for superior dental SEO and patient updates – here’s how…. Regular blogging is essential for two main things a) patient updates and b) supporting SEO to help drive great search results. The need to update your client …

How to write superior posts for your dental practice blog Read More »

How site updates, blogging and social media activity are affecting ranking The last couple of months have seen major changes in the way that Google evaluates websites for search positioning. There is a vast amount of commentary about this on …

Search Engine Update – The Effect of “Freshness” and “Social” Read More »

Latest advice for optimising a dental website During quarter one of 2012, Google made significant changes to the way that it ranks websites. Many of the traditional ways used for optimising sites, particularly certain types of back-linking, were invalidated and …

23 pro SEO tips for improving your websites position in Google Read More »