Using DIY landing pages builders for dental PPC campaigns
If you are reasonably experienced with running pay-per-click campaigns for your dental business, perhaps using Google AdWords and/or Facebook advertising, then you are likely aware of the importance of “landing pages”.
As we’ve discussed in more detail earlier in our blog, a landing page is a hyper-focused page where you direct traffic from your paid advertising campaigns.
They differ from normal website pages in that they are set up very specifically to encourage a swift user interaction. So very clear and concise information about the service you are selling, very prominent contact details, patient testimonials etc. You can also encourage sign-up to your email marketing list via your landing pages, in fact there are quite a few different permutations depending on what your are trying to achieve.
DIY landing page builders
Over the last couple of years, several services have been launched to facilitate the building of landing pages and one of these is Clickfunnels. They are all fairly similar in concept and basically allow a user with no experience to set up a landing page reasonably quickly and with lots of features. However, as with all systems of this nature, there are pros and cons. Let’s take a quick look:
Clickfunnels – the pros
- fairly easy to use – even if you are not tech savvy
- lots of features – you can integrate various other tools, for example email marketing systems such as MailChimp
- easy to switch features
- ready-made templates to get you going quickly
Clickfunnels – the cons
- large monthly fee – very large if you wish to add extra functionality
- can be generic looking (unless you have the web skills needed for modification)
- templates will not readily match your existing brand identity – and can look a bit “cheesy”
Is it worth using an online landing page builder?
The answer is – it depends! If you want to get up-and-running quickly and don’t care that your landing page template doesn’t match your beautiful website and existing branding, then you may well find the systems useful. However, you can have your designer build a bespoke landing page which does everything that the DIY building system does *and* looks beautiful too! If you are keen on brand alignment, then the bespoke route may well be your best way and you will also avoid the significant rolling monthly costs. So pros and cons to be considered.
Do you need help with Google AdWords, Facebook advertising and landing pages?
Are you still finding the whole pay-per-click marketing channel confusing and need some help? Here at Dental Media we understand that there is still a fairly steep learning curve even with the plethora of DIY tools which are now available. So for some no-obligation guidance, please call us on 01332 672548 and we’ll be pleased to assist.Google+