Google Ads Set-Up And Optimisation
Whether we like it or not, the age of “pay-to-play” marketing is well and truly with us and here to stay. Google continues to give more prominence to ads in the search results, particularly on mobile devices, so to make sure you get a fair slice of the traffic, you need carefully crafted campaigns and a sensible click budget.
Like any investment it is essential to get a good return and the PPC experts at Dental Media aim to achieve exactly that.
PPC Google ads are great for:
- Gaining quick traction in Google if you have a new website which is still building good traditional rankings
- To access the 35% of traffic from paid channels, even if you’ve already attained good traditional rankings. This is particularly important for mobile devices
- To get fast attention for publicising new events or services
PPC is now a key part of any holistic digital marketing campaign but it’s not for the faint-hearted or enthusiastic DIYer. Setting up Google Ads correctly is complex and not “fire and forget” – get it wrong and you’ll lose lots of money on wasted clicks. Here at Dental Media we manage many thousands of pounds of click spend every month for dentists and we'll be pleased to help with your campaigns too.
How do I get started?
PPC using Google Ads is included as standard in our Practice Builder 3 marketing package but if you need a stand-alone service, we'll be pleased to help.So whether you are new to PPC or need help with an under-performing PPC campaign, please call the Dental Media Ads team on 01332 672548.