The Power of Dental Video Marketing
These days it is simply not sufficient to rely on a website alone for your internet marketing. Whilst a beautiful dental website will always remain at the heart of your internet strategy, it should now be supported by other web based tools designed to drive traffic to your site and also to sell your services by direct interaction. We will explore how the social media platforms, Twitter and Facebook can be used as effective traffic generators in another article but here we will concentrate on the power of YouTube and video as key marketing tools.
Before reading on, please take a look at our own promotional dental marketing video shot by our team in full HD and uploaded to YouTube. A picture paints a thousand words – a video many more!
YouTube is owned by Google and behind Facebook and Google itself is the third most visited site on the web. Sellers exhibit their services and products using small video clips which are in turn viewed by consumers researching potential purchases. This is an ideal medium for dentists to present new offers to existing and potential new clients in addition to providing relevant back-links to the main dental website.
This may seem like a daunting exercise with a high entry barrier but in reality it is quite straightforward. A simple and effective way to get up and running is to use domestic equipment to take short video clips of the dental practice and team, upload these to YouTube and then publish via your website or blog. Please contact us for free advice and we’ll be happy to walk you through it.
Alternatively, Dental Media can provide a professional video service whereby our video team will visit your practice and shoot a beautiful suite of short videos in full HD. These can be used in your website and your news blog to present your products and services in the most engaging way.
So if you’d like to engage new and existing patients with a quality, bespoke video in full HD, please contact us for more information. The power of referral is overwhelming when a quality service has been provided – we can help you present client testimonials, an overview of the dental practice services and procedures and a profile of the team all via the power of HD video.
Dental video marketing is key in 2011 and beyond – please contact us for more details and we’ll show you how.