Why a content spring-clean is useful for users and for SEO Re-designing a dental website is not simply about an aesthetic face-lift and transferring stale old content. If done well, a re-design will not only improve user experience but also …
Re-design your dental website with optimisation in mind Read More »
Baking in website SEO during the design process Following on in our series of articles aimed at clarifying basic web design and marketing principles, today we will take a quick look at on-site SEO, including what it actually means and …
What does this mean and why is it important for your dental practice website? Before we delve in, here’s a simple explanation of what is meant by “above the fold”. This is basically the content, images and/or text, which appears …
How the structure of your site affects user experience and SEO. A key element of the dental website design and planning process is the configuration of the navigation structure and hierarchy of the information pages within the overall framework. This …
Which sections of a dental website should you prioritise? Read More »
Planning and testing to ensure success Have you ever seen those new dental websites which are launched prematurely with huge sections missing? The phrase “coming soon” where the treatment gallery should be or missing photographs of key team members? There’s …
Preparing for the launch of a new dental website Read More »
Updating your website every 2 – 3 years makes sense…. Whilst some may consider that an article of this nature is simply designed to create new business, I hope to show that this is not the case and in fact …
Checking the load speed of dental websites with Pingdom Tools Have you ever looked at a flashy website on your fast broadband connection and desk-top PC and, later, tried to load the same site on your mobile ‘phone over 3G …
Differentiating your dental practice online Whilst we may not wish to acknowledge it, there is a tendency for the general public to view dental services as a commodity, with price being the key differentiator. There used to be a saying …
How we manage new website projects at Dental Media One of our core values at Dental Media is offering completely flexible web projects for our clients i.e. a fully bespoke approach. We find that most of our clients appreciate this …
New website technologies coming to the fore The web is still a relatively new communications medium, first becoming a commercial platform in the mid nineties. Since then, the web or more formally ‘Internet’, has evolved rapidly to become a key …
