Rule-of-thumb performance figures for dental pay-per-click campaigns. Pay-per-click (PPC) advertising is becoming increasingly important for dentists who wish to publicise their services via Google search pages and other associated networks. As I’ve covered in more detail elsewhere in this blog, …
DIY pay-per-click advertiser? Some minimum “must do’s” to clean-up your campaigns. First off, it should be re-iterated that trying to manage your own AdWords account without sufficient training and experience, usually leads to a lot of wasted cash. Typically you …
Some insights into Google’s pay-per-click advertising for use in dental marketing. The use of AdWords is increasing both in dentistry and across business in general. For those who are unfamiliar with the system there is plenty of information throughout this …
Why that might not be your best option…. Those of us who have tried to contact Google in the past, perhaps to query an anomaly on their map service or to correct the details on a local business listing, may …
Did Google “help” with your dental AdWords account? Read More »
Broad or tight targeting for PPC campaigns? Google AdWords is becoming increasingly popular with dentists, particularly where a website is new or where the competitor websites on page one of Google are entrenched and need many months of SEO to …
PPC campaigns set up haphazardly or by the inexperienced will waste a lot of cash – it pays to get it right. Whether you’ve used AdWords before or are just setting out for the first time, a handy check-list will …
Starting a PPC (AdWords) Campaign? Here’s A Basic Check-List Read More »
Remarketing – the less well known method of Google advertising Many dentists know and use Google AdWords for their pay-per-click advertising but very few actually know about or use the other main method of advertising on Google – the system …
What are ‘match types’ and why are they important? We recently covered a range of AdWords (PPC) configuration mistakes we often see when taking over ‘home spun’ dental pay-per-click campaigns. We are usually approached to help where campaigns have been …
Keyword Match Types – Important for Dental AdWords Marketing Read More »
Simple tips to optimise your pay-per-click campaign With Google announcing preferential positioning for Adwords campaigns which utilise “extensions” correctly, it’s worthwhile a quick review about Ad. extensions generally and how they can benefit your PPC campaign. What are Ad. extensions? …
…and how they hit your dental marketing budget One area where dental practices consistently waste money is the use of Google Adwords which have not been optimised correctly or worse, not optimised at all. Typical dental pay-per-click (PPC) budgets run …
