Category: Advice

A “must have” Google tool to help manage your web presence If you are serious about your dental practice website you will want to know that it is performing as well as possible and gaining the best possible exposure in …

Using Google Webmaster Tools To Improve Dental Website Performance Read More »

What we do and how we do it It’s great to see dentists starting to ask all the right questions of their web marketing partners. With lots of useful, easily accessible information available, it’s now relatively straightforward for business owners …

Q&A about Dental Media Read More »

Which is best for my website promotion? This is a very popular question asked by dentists who are trying to determine which web marketing channel will deliver “best bang for buck” – SEO or pay-per-click? Before we explore further, here …

The SEO versus Pay-Per-Click debate Read More »

Affordable visual branding solutions for dentists First impressions count – although our parents always advised that you should not judge a book by its cover, that principle cannot be applied to businesses. Making a professional and memorable statement about your …

Branding your practice on a budget Read More »

The importance of secure passwords and regular back-ups My day has been delayed somewhat thanks to Adobe – the makers of web and print design software. Thanks to their insecure data storage, 2.9 million user accounts were hacked resulting in …

Keeping Your Online Accounts Safe – The Adobe Debacle Read More »

Identifying the good and the bad in modern web design The web moves incredibly quickly; what was relevant in web design 18 months ago may no longer be valid today. However, whilst accepting that some future modernisation is inevitable, any …

Website design trends Read More »

Website and email communication of sensitive patient data New GDC guidance, due to come into effect at the end of September 2013, incorporates a new clause covering the transmission of confidential patient information, whether via email or from a contact …

New GDC standard – Transmission of Confidential Information Read More »

17 frequently asked questions with answers from the Dental Media Blog If you have a dental practice, you will most probably have a website or at least be looking into getting one set up. Most businesses have a web presence …

Getting started with internet marketing for your dental practice Read More »

Google’s search index is multifaceted – here’s a quick overview With more and more dental practices developing an online presence and beginning to realise the importance of “Google”, I thought it opportune to compile a quick review of the main …

Which components make up the Google search results? Read More »

Domain names and how they fit into your web strategy Your website domain name is an extremely important asset and one which warrants careful selection and ongoing care. Your domain name is the ‘sign-post’ on the web that points to …

What’s in a name….? Read More »