Implant, Orthodontic and Sedation Websites
The advantages of a website dedicated to a specific dental discipline
There is a huge range of dental websites online today, from lavish affairs with many pages to more modest publications of just a few pages which simply give a few contact details and not much else.
When it comes to Google searches, it is quite clear that websites with a good deal of high quality information and well-elaborated treatment pages, generally fare much better than those with flimsy content. So for example, where a dentist has a special interest in dental implants and dedicates several pages to this on the practice website, then this forms a great platform for Google optimisation.
So how do we take this to the next level for those dentists who are really interested in securing the best possible ranking results for a particular type of dental treatment? The way to do this is to publish a dedicated website specifically covering that discipline. So a site all about implants and the various associated techniques, or about orthodontics and the various types of braces and treatments which are available. Sedation too is another upcoming area worthy of a dedicated dental website and the opportunities in this particular niche are still significant.
Why does a dedicated treatment website work so well?
This is down to how Google works and how it identifies the most relevant and useful information for its users. So a website which is all about implants for example, will be better placed and more “authoritative” in Google’s eyes than another website which may only have a couple of pages covering implant disciplines. Even where a general website has a comprehensive implants section, a well-optimised site dedicated solely to implants will typically beat it in the Google results.
What do you need to include on a dedicated treatment site?
The usual features are required as with any other dental website i.e. an introduction, team biographies, high-quality images of the staff and facilities, patient testimonials and video clips if possible. However, to supplement all of the usual features, it’s with the treatment pages where the difference is made. So for example a dedicated dental implant website would give a general introduction into implants and their benefits but then push deeper into various techniques such as ‘all on 4’, immediate loading, zygomatic implants, bone grafting, sinus lifts, implant retained dentures etc etc. So a really comprehensive and detailed set of information which will demonstrate “authority” to users and Google alike.
Similar can be done for a website dedicated to orthodontics. So all the usual features plus comprehensive treatment pages covering the techniques available, new technologies and more. Of course, it’s important to complement all of this by showcasing some of the transformational work you’ve done for your patients.
What does it cost to get going?
A dedicated dental treatment website can be established with around 15 pages, so expect to pay in the region of £2.5k + vat for this. You really don’t need to pay much more than this to get an excellent platform in place. Some companies may try to charge two to three times as much as this but look closely and you’ll see that actually don’t end up with a better result – you’re simply paying over the odds. Better to use the saved cash to invest in search engine optimisation to help propel the new website into the top search positions. Remember that the process should be much faster now that you have the dedicated treatment website as the main foundation.
Summary
Now that the advantages of a dedicated treatment website are clear, you may be considering how to get moving with it? Here at Dental Media we have a great deal of experience in developing websites for dentists, including highly successful, dedicated treatment versions. If you’d like more details along with some examples, please get in touch with our team on 01332 672548 and we’ll be pleased to help.