Is it time to boost your online presence?
Leveraging the power of the web to market your dental practice
Would you like to know your customers better? Want to know what they think about your practice? Would you like to see more traffic to your website and more enquiries? Could you communicate with your customers more effectively? If yes, to any of these it may be time to invest in improving your dental practice’s online presence.
Online dental marketing is vitally important to any business, dental practices included. These days it is not enough for dentists to simply rely on word of mouth or a phone book listing, particularly for those practices offering cosmetic dentistry, which is especially competitive. With the inception of Netbooks, Smartphones and Wi-Fi the internet is bigger than ever and as technology advances so it will too. It is estimated that there are over 1,000,000,000 Google searches every day! This astonishing figure highlights how reliant people are on the internet, using it as their primary resource for information.
A key way to ensuring online success is to develop a robust and deliverable online marketing plan. By developing a plan, dental practices can focus their resources and expertise on the areas which are most likely going to boost business.
An online dental marketing plan may include:
- Search engine optimisation – a way of managing your search engine results to increase chance of a first-page result
- Social media management – Facebook, Twitter, Google+, the list is growing and these resources are phenomenally important and a cost-effective way to boost your online presence and brand
- Email campaigns – a great way to build relationships with your customers and promote your offer
- Website – a must have for any business; it should be easy to navigate, look great and have relevant, up-to-date information on it
- If the time is right for your practice to improve its online presence then choosing a web developer/ designer with specific experience of the dental industry could be a real advantage.
The benefits of having a dental industry web specialist include:
- Experience of what dental clients want
- Understanding of the market
- No need to explain key terms and phrases
- Have a passion for the industry
Here at Dental Media we are a full service web agency for the dental profession and we develop cost-effective marketing solutions that drive dental practices forward. Our packages look to build relationships with customers and boost your brand. For more information on how Dental Media can help support your online dental marketing ambitions, please call 01332 672548.