The Mobile Dental Website – Marketing Tool Kit For Dentists Part 4
Up to 20% of all web traffic now originates from mobile devices….
Over the last year, search traffic from mobile has increased significantly and the trend is set to continue. So much so that we are now recommending that a mobile optimised website is firmly on the list of “must-haves” for the dental web marketing tool-kit.
Please continue reading for more details about mobile friendly websites for dentists….
How does a mobile site differ from a traditional website and why?
Hand-held devices and smart phones have come a long way but they are still restricted in terms of screen size and speed when compared to traditional websites. Consequently, sites for hand-helds should be re-engineered as follows:
- stripped back to provide only the critical information – i.e. an overview of services, location and prominent use of details for getting in touch
- use of click-to-mail and click-to-call email addresses and telephone numbers
- restricted use of images that can compromise down-load speeds
- fast loading
- mobile SEO optimised
- designed to be in keeping with your overall brand
The overall system is configured so that the appropriate site, desk-top or mobile, is presented depending on the device that is being used to view it.
Summary
As traffic levels from hand-held devices increase apace, now is the time to add the mobile site to your web marketing tool-kit – without one, 20% or more of your traffic could be leaching elsewhere.
Next time out we’ll review dental SEO (search engine optimisation) and the clear advantages of a prominent Google position.