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How to write superior posts for your dental practice blog

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Blogging is critical for superior dental SEO and patient updates – here’s how….

Regular blogging is essential for two main things a) patient updates and b) supporting SEO to help drive great search results. The need to update your client base is pretty clear and I won’t cover it here other than to say that a regular blog to cover such aspects as news, team events, offers, new services etc is a simple way to stay in touch. Coupled with an e-marketing newsletter and social media, you are on your way to establishing and maintaining a prominent profile.

The second aspect, blogging for dental SEO, is perhaps even more important – here’s why and how to do it….

How does blogging support an SEO campaign?

It is now clear that Google is giving much more weighting to site “freshness” i.e. regular updates on a particular web domain. Bigger sites also tend to fare better in Google. Regular dental blogging is perfect to meet both of these needs and dental practices who are serious about improving their Google position really do need to blog.

How do I write my dental blog posts for best effect?

Writing a good blog post takes quite some time and experience but if you follow these simple guidelines you won’t go far wrong:

  • write naturally and with substance. 400 words is OK, 600 words is better and something is better than nothing at all!
  • target your article – if you are targeting several locations in your SEO campaign, write about one of your key treatments and how its available for a particular location e.g. affordable dental implants for the residents of Trumpton. Then do it again for a different location. However, make sure each post is absolutely unique and don’t overdo it.
  • structure the post correctly – use the tools in your blog package e.g. WordPress to add the correct heading tags (‘h’ tags) to sections and sub-sections
  • use keywords but sparingly – Google is all about contextual relevance and not keyword stuffing.
  • make a maximum of two back-links per article to the relevant main pages on your website. Use appropriate anchor text for the back-links but mix these up e.g. don’t always use “dental implants” as the link text. Take a look through this blog to see how its done or contact us for some free advice.
  • broadcast your post using Twitter, Facebook and Google+
  • be consistent and blog regularly. We recommend that your try to generate 10 articles quickly for a new blog to get it on Google’s radar. Thereafter, a minimum of one post per week. 40 minutes should suffice and its well worth the effort.

Need some help?

At Dental Media we offer two blogging services. We build a customised blog in keeping with your brand and then a) either handle all of your blogging for you or b) write an example blog and then train a member of your team to do it. We then mentor remotely to help maintain quality and momentum.

Blogging is now an essential part of the dental marketing package – if you need more advice please call us on 01332 672548 for a no obligation chat and we’ll be pleased to assist.