Are you ready for the digital age?
Surprisingly, many dentists still lack the fundamentals of a basic web presence to support their marketing strategy
Dental practices are, for the most part, local businesses and historically when looking for a dentist potential patients would have turned to the phone book. These days however with internet access readily available and smart phones in abundance, the first place many will turn is the internet.
A successful dental website will offer lots of information for existing and prospective clients, including key information such as opening hours, location and staff credentials. By placing this information on a easily accessed website it also has the added benefit of freeing up reception staff from this kind of enquiry. It is also essential your site can be viewed by everyone, which is why here at Dental Media we will ensure your website is mobile compatible and can be fully loaded by clients on the go!
At Dental Media we understand the dental industry and know what it takes to create a site which will reassure prospective patient’s that your practice is the one for them. Important to any website, but perhaps more so with those connected to medical care, is the look and feel. The site should be designed in a way which is accessible to all (we ensure all our sites are standards compliant). Navigation around the site is also vitally important, a website which is crammed full of information but awkward to move around will soon see visitors leaving. A well structured site map however will draw users around your site, meaning they will see more of what you can offer.
The site should also be clear in who it is targeting; families, cosmetic dentistry clients, emergency care – whatever the main offer of your practice, your website should fully reflect that. We will discuss this with you in detail in order to identify your key target markets and consequently how the website should be configured.
A website is also a great opportunity to advertise your services; when looking for a new dentist patients look for dental practices that can offer experienced dental staff, state-of-the-art equipment and that is family friendly, so be sure to reference these things on your site.
As with any web tool used for marketing for dentists, it is important to be able to measure the impact; this will help you realise your return on investment. This is why we include Google Analytics as standard with our websites, this detailed report will show visitors to your site, let you see what they are looking at and monitor conversion rates.
Finally a core part of any web marketing plan is search engine optimisation. Research suggests that users only view first page results from a search engine results page (they consider the latter pages to be less relevant), therefore it is critical your website gets a high ranking. At Dental Media we work behind the scenes to manage your website ranking, ensuring the maximum number of customers will see it.
To chat about developing a website for your practice call 01332 672548