Video & Photography – Take A Website To The Next Level!

Video & Photography – Take A Website To The Next Level!

Professional bespoke visuals from Dental Media

There’s an old adage that “a picture paints a thousand words” and there’s no disputing that when it comes to professional photography used for a dental website. Those practice websites which really stand out are the ones which use imagery to full effect, not cheesy stock images, but high-quality bespoke images taken by a professional photographer. Whilst that may sound like and expensive add-on, it’s actually very affordable and the payback excellent. We know this simply from looking at user engagement rates and conversions from websites which use this type of imagery, versus those which rely on stock photographs, even high quality ones.

Whilst great photographs of the team and practice are a real benefit and strongly recommended, we also know that video is an exceptional tool to boost website performance and conversion rates. A short practice walk-through video combined with a personal message from the principal and patient testimonials, really will help you to step ahead of your local competition. It’s also great to help boost your website SEO too!

With this in mind, the team at Dental Media offers a combined photography and video package designed to cover all of your requirements in one user-friendly project. In one full day’s session, we deliver a very cost-effective package where the video and stills produced can be used on your website, blog, social media channels and traditional printed documents.

Core features of the visuals package:

  • our producer will Zoom call with you to evaluate your requirement and offer experienced guidance
  • a pre-shoot visit at the practice to create the story board for the video and plan the photo shoot
  • full co-ordination during the shoot
  • post shoot editing, including text overlays, uploading video to YouTube and optimisation for search engines
  • a full range of options – from a few patient testimonials to a full practice tour

Why work with us for your practice visuals?

Here at Dental Media we don’t simply rely on a team member who did some video and photography as part of their course at college, but is also tasked with lots of other duties i.e. not a specialist. Instead, we partner with dedicated, experienced professionals who don’t just work in the dental business but also with large high-street brands, food businesses and car manufacturers. We’ll be pleased to demonstrate how their skill and experience is several steps ahead of what you typically see on many dentists’ websites.

Examples of our work

To get a flavour for our work, please see how our visuals team took the website of Dr Darren Bywater to the next level:

Reception area:

Dr Darren Bywater - Reception

Implant surgery:

Implant surgery

General surgery 1: 

Surgery 1 - Darren Bywater

General surgery 2:

Surgery 2 - Darren Bywater

Example practice video:

Here our producer created two themes within the same video – the patient journey and the technology. Please click to play the video directly on YouTube:

Dental Practice Video - Darren Bywater

Please visit Dr Darren Bywater’s Website to see how the visuals were incorporated.

Summary

To really make a difference with a dental practice website, you should consider bespoke photography and video if at all possible. First impressions really do count and we know that the websites with the best performance metrics all use high quality photography and video to their advantage, avoiding cheesy “stock” visuals if at all possible.

If you’d like to know more or to book a discussion with our producer, please call the visuals team at Dental Media on 01332 672548.