The dental web marketing cycle explained In another of my “back to basics” articles, I will explain how marketing your practice via Internet channels will help new patients to find you, encourage them to join your web community, facilitate engagement …
Out-of-the box practice websites fail aesthetically, functionally and financially There are a number of options available to dental professionals who are looking to improve their marketing by building their brand and presence on-line. Given that the large majority of new …
Why a self-build dental website doesn’t cut it…. Read More »
Harnessing the potential of video for dental marketing Most dentists would probably state that their most important tools are the physical supplies they use to treat their patients every day, but that would be inaccurate. After all, what good are …
Some basic questions to ask your web marketing partner As you may expect, the world of web design and web marketing is a crowded space. There is a huge variation in the quality of services on offer and it’s a …
Targeted strategies to help buck the recession The UK dental industry generates around £5.7 billion to the UK’s economy with the market rising by around 90% in the past decade. This rise is due in part to a relaxing of …
Ensure a good user experience to boost website enquiries How often do you see a dental website that is confusing to use or worse still, doesn’t work at all in the browser you are using? Perhaps the designer got distracted …
Which web marketing channels will yield the best returns? With just a few weeks to the start of 2013 it’s timely to pull together a quick overview of the tools and channels progressive dental practices should be using for online …
Key trends for dental internet marketing in 2013 Read More »
Surprisingly, many dentists still lack the fundamentals of a basic web presence to support their marketing strategy Dental practices are, for the most part, local businesses and historically when looking for a dentist potential patients would have turned to the …
A broad web footprint, under-pinned by content marketing is the key to success online What is content marketing? Content marketing is the generation, publication and sharing of information designed to promote ideas, stimulate engagement and prompt your target audience to …
Content Marketing – Why It’s Essential For Brand Development Read More »
