How Twitter can be used to fuel your content marketing. One of the questions I’m regularly asked when training dental teams is about how to keep momentum in their social media campaigns. It’s relatively easy to convey the benefits of …
How to use Twitter to gather information for dental marketing Read More »
How to find useful information to supplement your own content and how to post it efficiently. Many dental practices have joined the social media revolution to help broadcast their services and raise awareness in local communities. However, a number of …
Maintaining momentum with dental practice social media Read More »
Using Twitter the right way for engagement and SEO It appears that lots of dentists are attending Twitter courses, setting up accounts and embarking on a new phase of their social media journey. However, taking a closer look at new …
Concise “need to know” for your dental marketing plans A couple of recent announcements from Twitter and Facebook detailed some fairly significant changes. These updates are worth understanding as they may be useful in your dental practice marketing initiatives. Here’s …
Recent Facebook changes to be aware of Facebook regularly changes how their social media platform functions, often rather badly if user feedback is anything to go by. However, a couple of recent updates are actually quite positive and worth noting …
New Facebook updates to enhance your dental marketing Read More »
The organic (free) reach of Facebook decreases again Will the relentless push to monetise ultimately lead to the downfall of Facebook? Probably not, but more recent changes have once again diminished the marketing potential for small businesses. Over the last …
Is your dental social media manager making these mistakes? As more dental practices start to roll out their social media campaigns, it’s natural to see mistakes made as the staff involved find their feet and get up to speed. To …
Do they count towards SEO and your website ranking? One of the more difficult “sells” we have to make when explaining the benefits of web marketing to dentists is the value of social media and where it sits within the …
A single administration interface to improve efficiency In a recent blog post we discussed how dental practices who use social media most effectively, tend to have at least some involvement with the process. This is often a team effort whereby …
Managing your dental practice social media with HootSuite Read More »
Getting active on social media without using impersonal, outsourced services. The advantages from using social media for client engagement and to assist search engine optimisation (SEO) have been documented many times and there is no need to re-iterate that here. …
