Stale dental ads on social media can seriously impact campaign performance – here’s why…. Here at Dental Media we manage a lot of Facebook and Instagram advertising for dentists with excellent results. Part of the investment dentists make when working …
Ad Blindness – Why You Need to Refresh Your Facebook and Instagram Ads Regularly Read More »
What’s the difference and why do you need to know? Marketers for dentists sometimes take for granted that their clients know all of the basics when it comes to promoting dental practices. Of course this isn’t always the case and …
Paid versus Organic Content – Facebook for Dentists Read More »
Methods to extend your reach and gain new patients! Whether we like it or not, Facebook seems to be an ever-present feature in many people’s lives and it won’t be going away any time soon. To ignore it would be …
Don’t waste hundreds of pounds on under-performing social media services – here’s why…. There is a lot of skepticism in dental world about the value-for-money offered by some search engine marketing companies, and rightly so. There is a strong tendency …
On-line faux pas can come back to haunt you. Last night an old dental business friend called me in a somewhat distraught state. He advised that one of his Facebook posts had been picked up by the local press and …
Where to begin with social media for your dental practice This article is aimed at providing a concise introduction to social media marketing for dentists – why it’s worth doing, how to get set up and, importantly, what to avoid. …
It depends…. There is an apparent trend at the moment for dental practices to try out Facebook marketing, perhaps on recommendation from their marketing company, business coach or from what they’ve read in the media. Many practices are also trying …
Can I get useful traffic and patient enquiries from Facebook? Read More »
What are social media signals and do they really help SEO? ‘Social signals’ is fairly loose terminology which has been coined in the SEO community to describe social media activity and in particular, interaction with social posts e.g. retweets, G …
Twitter for dentists – does it make sense? Earlier this week I discussed the pros and cons of Twitter with an experienced dental practice manager. The guy is quite savvy about the benefits of online marketing and had been tasked …
Bland dental social media posts ≠ patient engagement Active use of social media is important for a number of reasons; the primary ones being patient engagement, to demonstrate “social proof” (more here) and also to indirectly assist your search engine …
Why your outsourced social media marketing isn’t working Read More »
