Category: seo

SEO – the detail is in the data

Look deep into your Google Analytics data to see what’s really happening with your search optimisation As you’ve possibly gathered if you’ve read other articles in this blog, I spend much of my time working on search optimisation for dentists.

Conversion rates explained

Why you need to take notice of your dental marketing conversion rates You may sometimes see “conversion rates” referred to in dental marketing reports but perhaps not really understood what these are? Or more likely, you may never have seen

Is your website a hidden SEO hub for sneaky links?

Don’t let your dental marketer exploit your website! Here at Dental Media we have many years of SEO experience within our team and we’ve seen quite a lot of “dodgy” SEO tricks come and go. Google is now a lot

Why your SEO isn’t working

Your bolt-on expensive SEO package isn’t delivering – here’s why…. I took a call from a dentist yesterday who wanted a review of his SEO campaign which had been in place for 8 months. His SEO company dedicated to dentists,

New, longer snippet descriptions in Google results

What does it mean for your SEO and how should you act? Around the middle of November, Google started to introduce a new character limit for a key display item which appear in search results – the data “snippet”. Today

Upgrading your website? SEO considerations

Take care of ‘under-the-bonnet’ technicalities to preserve Google ranking Quite often we get inquiries asking for help after a dentist has updated their website only to be met with a significant and unexpected fall in their visitor numbers and Google

Which factors help your website to rank better in Google?

The top four most important areas to prioritise. Whilst Google advises that there are over 200 signals they measure to work out where websites are placed in the search results, consensus in the SEO community suggests that there are four

Worried about starting SEO for your practice website?

7 questions and answers to help address your concerns Search engine optimisation (SEO) is not a new concept and most dental business owners who understand the power of the web for delivering new patient enquiries will understand its importance. Indeed,

My Google Positions Are Great….

So can I stop my dental website SEO? This is another question we’ve been asked a few times by dentists whose websites we promote in Google. Comprehensive SEO campaigns are not cheap and understandably the costs of running them get

Measuring website performance

Key measurements for dental business owners. Many of us will have heard the phrase “if you can’t measure it, you can’t manage it” and perhaps unsurprisingly, this also holds true for website performance. You might think that dentists would be