Category: Google Analytics

Using Google Analytics for comprehensive conversion capture and analysis. Are you in the dark when it comes to fully understanding how your dental practice website is performing? Perhaps you’ve installed Google Analytics to get an idea of how much traffic …

How to Record and Manage All Enquiries From Your Dental Website Read More »

Act now to ensure your dental website data collection and reporting is preserved – GA 4 is here Knowing how your dental practice website is performing is essential and one of the key tools to help manage this is Google …

Google Analytics Is Changing – What You Need To Know Read More »

Understanding Analytics. It should go without saying that whichever type of marketing you do, it’s absolutely essential to measure the results. However, it never ceases to surprise me that many dentists undertake marketing exercises without really understanding the benefits, or …

Conversions and Goals – Dental Marketing Success Read More »

Conversion measurement – a key tool for measuring dental website effectiveness You may hear the word “conversion” mentioned quite frequently if you are active in the world of dental marketing. Although there are a number of different facets, this essentially …

Measuring “conversion” – dental marketing ROI Read More »

Monitoring Website Visits With Google Analytics and Phone Call Tracking Systems All marketing campaigns should be results driven with key deliverables defined at the outset. Effective management of such campaigns relies on accurate monitoring of website visitors; where they came …

Measurement of ROI for Dental Marketing Spend Read More »

Phone Call Analytics for Dentists Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? …

New Telephone Tracking Analytics Now Available! Read More »