Dentists can now interact with dental patients directly from Google search results! There is a little known but very effective feature available in your Google My Business Profile which allows you to interact directly with patients who are searching online …
Patient Messaging Using Your Google My Business Profile Read More »
Relationship marketing to promote patient engagement and trust from the get go…. Many dental websites follow the same pattern in that they follow a purely transactional approach to selling services. What I mean by this is that they have the …
Sell The Dental Service and Benefits – Not the Treatments! Read More »
Promoting a new dental business to hit the ground running Perhaps the largest part of setting up a new dental business is to ensure that new patients will come through the doors as soon as they open. To achieve this, …
As “normality” and competition returns, marketing activities should ramp up too The last 16 months or so have certainly been highly unusual times with the pandemic impacting numerous businesses, dentists included. We’ve seen a range of different effects; successes, failures …
It’s time to accelerate your dental practice marketing Read More »
The downsides of automated, outsourced marketing systems Dentistry is a busy profession and even more-so now that pandemic restrictions are lifting and patients head back to get the check-ups they’ve missed or to complete treatments started a while back. Understandably, …
Dental Marketing Automation – Does It Make Sense? Read More »
Tricks and tips to help steer clear of hackers and spammers It rarely goes a week without the team here at Dental Media receiving a few calls or emails from dentists or their team members asking for advice where they …
Avoiding “Phishing” and Spam Attacks On Dental Businesses Read More »
When poor information leads to mistakes…. I think it’s fair to say that the world of dentistry is quite cliquey and, like many businesses, relatively few “personalities” can hold quite a lot of influence. Unfortunately this can lead to the …
Dental Marketing – When A Little Knowledge Is A Dangerous Thing Read More »
Keeping Patients Informed And Booking New Treatments Unfortunately we find ourselves in another full national lock-down brought upon us by increasingly infectious Covid variants and arguably compounded by questionable crisis management, together with lack of compliance amongst some members of …
Which techniques will deliver the most new patient enquiries in the year ahead? I’m often asked for my opinion regarding which marketing techniques are likely to be most popular for securing new dental patient enquiries as we progress towards a …
Why you need to take care to avoid Google penalties I’m prompted to write this short blog in response to the number of dentists adding intrusive interstitials, overlays and pop-ups to their websites. They often do this in response to …
Using Interstitials, Pop-Ups or Overlays On Your Website? Read More »
