Category: Advice

Tackling the effects of current economic constraints With inflation currently at 9% and predicted to hit 11% soon, it’s unsurprising that the effects are starting to bite in the dental industry. Put bluntly, folk who would have stretched to afford …

What Are Your Options When New Dental Patient Enquiries Start To Fall? Read More »

Why you don’t need to pay monthly fees for an agency to manage your Google business page Over the last few months we’ve had a couple of clients approach us to say that they’ve signed up with a third-party agency …

Your Google Business Profile – Avoid This ‘Management’ Scam Read More »

Use Acuity Scheduling To Significantly Improve Paid Ad Conversions The quest for new dental patients is not an easy one and typically takes time, effort and investment to do successfully. One of the main tools for gaining new patients and …

Boost Treatment Enquiries On Your Landing Pages With On-Line Booking Read More »

What’s on the horizon to help boost new patient enquiries? It’s that time of year when we predict the new marketing trends we expect to feature in 2022 and how dentists can leverage on them to help grow patient enquiries. …

Dental Marketing Trends for 2022 Read More »

Dentists can now interact with dental patients directly from Google search results! There is a little known but very effective feature available in your Google My Business Profile which allows you to interact directly with patients who are searching online …

Patient Messaging Using Your Google My Business Profile Read More »

Relationship marketing to promote patient engagement and trust from the get go…. Many dental websites follow the same pattern in that they follow a purely transactional approach to selling services. What I mean by this is that they have the …

Sell The Dental Service and Benefits – Not the Treatments! Read More »

Promoting a new dental business to hit the ground running Perhaps the largest part of setting up a new dental business is to ensure that new patients will come through the doors as soon as they open. To achieve this, …

Marketing for a Squat Dental Practice Read More »

As “normality” and competition returns, marketing activities should ramp up too The last 16 months or so have certainly been highly unusual times with the pandemic impacting numerous businesses, dentists included. We’ve seen a range of different effects; successes, failures …

It’s time to accelerate your dental practice marketing Read More »

The downsides of automated, outsourced marketing systems Dentistry is a busy profession and even more-so now that pandemic restrictions are lifting and patients head back to get the check-ups they’ve missed or to complete treatments started a while back. Understandably, …

Dental Marketing Automation – Does It Make Sense? Read More »

Tricks and tips to help steer clear of hackers and spammers It rarely goes a week without the team here at Dental Media receiving a few calls or emails from dentists or their team members asking for advice where they …

Avoiding “Phishing” and Spam Attacks On Dental Businesses Read More »