The patient video testimonial – a leading conversion tool

“Virtual” word-of-mouth referral using skillfully shot video is a great way to encourage new patient contact

Everyone has seen the traditional, hand-written patient testimonial notes on dental websites that praise the excellent treatment received. However, this type of communication is now outmoded and significantly less effective than patient referrals delivered via video….

If you are a regular reader of our dental marketing blog you will know that we are very keen on measuring the effectiveness and particularly return on investment (ROI) for the marketing tools we use with dentists. Video is no exception and if you are outlaying £1250 on a suite of videos, then you need to know that they are going to work for you.

How do we know that this works?

Using Google Analytics and other statistical tracking packages, we can see that one of the most popular pages on a website is the video testimonial page and more often than not, the lead-in page to the contact form. Evidence suggests that a treatment page with an accompanying patient video testimonial is an extremely persuasive means to encourage first contact between a new patient and the practice. In fact, our clients who use this technique report that the patient often refers to the treatment that they’ve seen in the video during the initial contact with the practice!

Why is a patient testimonial video so powerful?

Nothing too clever here – referrals are powerful because the convey a sense of trust, credibility and an independent recommendation for a product or services. When combined with a set of “before and after” images, this is extremely potent and compelling. Please check out some of the examples here:

Examples of patient video testimonials

Summary

High quality dental practice video and particularly patient video testimonials are extremely powerful components of the dental marketing website and one of the most powerful conversion tools available. With prices starting from £1250 for a fully-featured package, the return-on-investment is excellent.

Please call us on 01332 672548 for no-obligation advice.