The evolution of digital strategy
Boosting your on-line presence with a website and complementary web marketing tools
Technology is changing all the time and if a business is to succeed in the competitive online market they need to keep up. For any business having a robust digital strategy in place is essential to having a successful online presence. Changes in technology, along with the popularity of mobile devices, (it is estimated that around 58% of the UK population has an internet-ready phone), means that browsing the internet is quick and easy to do, something many people do while idling away time. When looking for information or a product, for many the starting point is an internet search.
Online sales are booming and a recent survey by Ofcom revealed that the UK does more shopping online that any other country in the world. The average person in the UK spends around £1000 each year on goods and services bought via the internet.
This staggering figure has implications for dental websites UK; if a practice does not have an up-to-date, information loaded, value-adding website they could get left behind.
These days simply having a website which features high-level information may not satisfy the requirements of potential clients. Customers want more, for example with cosmetic dental practices it may be beneficial to show before and after shots, YouTube footage of the practice and patient testimonials, 360◦ tours around the surgery etc. With a successful website, companies can drive sales, generate interest and grow their client base; all with relatively little effort and extremely cost-effectively when compared to traditional methods such as PR campaigns, advertising and brochure production.
The technology used to build websites is also changing rapidly, particularly with respect to designing for mobile and tablet platforms. It used to be the case that a separate mobile site was needed to complement the desk-top version but this is no longer the case. A clever new design technique, called “responsive design” enables us to construct dental websites that adapt seamlessly to the viewing device without the need for a separate mobile or tablet version.
If your dental surgery could benefit from an improved website and boosted online presence then call us at Dental Media on 01332 672548 to discuss your requirements. At Dental Media we work by creating a website that is bespoke to your business, capturing what is important to you and your clients. To support your new website, we also offer targeted email campaigns, search engine optimisation, managed blogging and social media services alongside more traditional practice branding elements like logo and stationery design.