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Dental Media Training Courses

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Marketing Training – Health Education, East of England – Ipswich 2nd December

training session for dentistsWe are pleased to have been invited to run a short course on dental web marketing by Health Education, East of England at the Ipswich Postgraduate Medical Education Centre. The course will run from 09.30 to 16.15 with classroom lectures and break-out sessions for hands-on activities.

The course will deliver 6 hours of CPD.

The training session is designed to give a basic understanding of internet marketing and why it is important for dental practice growth. The following topics will be covered:

  • Digital (web) marketing versus traditional marketing
  • The essentials of the web marketing tool-kit
  • The modern dental website
  • Blogging
  • Email marketing
  • Social media
  • Search engine optimisation (SEO)
  • Pay-per-click advertising
  • Measuring the return on investment – analytics and reporting
  • Setting up – outsource, DIY or a combination of both?
  • Training
  • The cost-benefit equation – how much does it cost and what returns can you expect?
  • Spotting and avoiding the dental marketing up-sell

There will also be ample time for questions and answers as well as practical demonstrations. Course notes will be provided.

Intended learning outcome and how to book

By the end of the training, attendees will have a good working knowledge of the tools they need to implement a digital marketing programme for their practice, what to budget for it, where to source it and the returns they should expect. In addition we will take a look at the increasing trend of marketers up-selling unnecessary services to dentists and how to spot and avoid it.

Attendees are invited to bring along examples of their own practice websites and marketing programmes for discussion and constructive critique.

Booking – for more information, please contact Dental Media on 01332 672548 or use the East of England Medical Centre online course booking facility directly.