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First impressions count

AdminPosted on Posted in Dental Website Design

Why a great dental website is the main hub for your practice marketing.

With dental patients having more choice than ever before over managing their dental care, dentists are having to become more proactive in terms of marketing themselves. Years ago patients had little choice over who their dentist was and were typically tied to the practice nearest to them. With a growing number of private practices, increased mobility and greater service demands from patients the dental industry is now very competitive.

When a patient looks to make an investment into their smile they could be facing a bill of thousands of pounds, so naturally they want to be sure they choose the best possible dental practice.  To ensure they find a dentist who can meet their needs the patient will often undertake research and the first place they start is the internet.  For any business a website is important, it is often where a customer gets their first impression of the business, and based on the site the customer will start to make assumptions and judgements about what the company can offer.

For dentists this means that before a potential patient has seen your practice, met your staff or seen the investments you have made into innovative equipment, they have opinion on whether your practice can meet their needs.

It is because of the weight this first impression can carry that having a well-designed website is essential. Web design is as much a science as an art and here at Dental Media we are experts in producing targeted and attention grabbing websites for the dental profession.

Thanks to our focus on the dental industry we have extensive knowledge and understanding of what your customers want and need. Through your website you can control your image, using it as a platform to promote your team’s professional credentials for example, or to communicate the state-of-the-art facilities at your practice.

Within any business, a website is just part of the story, as the internet, social media and email marketing continues to thrive, every company needs to adopt a robust digital marketing strategy. The strategy, which may be part of a wider marketing plan, can really help direct your business and generate income. If you don’t know where to begin, give us a call on 01332 672548 and we’ll be pleased to help.