Copywriting for your dental website and blog
Why a professional copywriter will help you stand out from the crowd
All websites and blogs need great content. Your users deserve it and now Google is putting more emphasis on it too. So whilst DIY text is commendable, often it’s not of a sufficient standard to really help your website stand out from all of the rest.
Engaging content, including website text, is essential to hold the users attention and encourage contact. Unless you are an experienced writer, it may well be worth considering the services of a professional copywriter to really help elevate your practice website to the next level.
The history of dental website text – what to look out for and avoid
Some dental marketing companies offer “free” text writing within their web design packages but it’s essential to exercise caution and really understand what is being offered. For many years, such companies have been using the same text on every website they build, along with the claim that it has been validated by medical professionals.
What they don’t tell you is that this duplicated content is penalised by Google and prevents web pages appearing prominently in the search results. This is still going on and has compromised the performance of hundreds of dental websites over the last few years. So it really is important to ensure that your site has engaging and unique text.
What can you expect from a high quality dental copywriting service?
Many people associate copywriting with high fees but this is need not be the case. Great value services are available without any dilution in quality; so don’t be drawn into excessive fees.
Another important point to consider is flexible style i.e. can your selected writer adapt their writing style to the intended audience? For example, a web page designed to present content to a technically biased audience will require a different style of copy to one targeting the general user. So a site intended for viewing primarily by the public will benefit from a personalised, empathetic approach whereas a more technical site, as an example targeting referring dentists, might require a more detailed, clinical bias.
Text and the search engines
Earlier in this article we illustrated how duplicated text can severely hamper the progress of a website in the search rankings. However, it’s not simply about avoiding duplicate content when it comes to SEO. An experienced copywriter will also understand what Google is looking for when it comes to web page content as well as keeping fully abreast of the latest changes to the algorithms which are used to rank sites. This knowledge and experience will be used to craft pages which form a great platform, not just for users but also for Google too.
Copywriting services
The Dental Media web marketing team provide professional, affordable copywriting services for client’s websites, blogs and literature. Our copywriters only generate dental content and consequently can be trusted to provide accurate, unique and creatively written material, not just for your users but also for search engines too.
Great content is essential for all new websites but older websites can really benefit from a full content overhaul too. If you would like to discuss our writing services for dentists, please call our team on 01332 672548 and we’ll be pleased to help.