Category: Copywriting

Dental web text that works – for new patients and for Google! How many dentist’s websites have you seen where the text is sub-standard? Most of them to be frank; either bland and unengaging, overly technical or too minimal to …

Web Copy – Getting It Right First Time Read More »

Does the quantity of text on your blog posts or web pages influence SEO? A questions we are regularly asked by dentists concerns the length of content needed for their websites and blogs and if more words on a page …

Content length for your dental website and blog Read More »

Why a professional copywriter will help you stand out from the crowd All websites and blogs need great content. Your users deserve it and now Google is putting more emphasis on it too. So whilst DIY text is commendable, often …

Copywriting for your dental website and blog Read More »

The good, the bad and the plain ugly…. A key component of a great dental website is the treatments section. Here you can showcase your services, promote any headline treatments and really show how you can make a difference for …

Treatment pages on your dental website Read More »

Why unique content is important for your website and blog I’m prompted to write this article in response to a number of recent cases where clients have provided what was claimed to be unique content for their new dental websites, …

Duplicate content – a definite “no”! Read More »