Home › Facebook and Twitter › Blogging & Social Media – Dental Marketing Tool Kit Part 2

Blogging & Social Media – Dental Marketing Tool Kit Part 2

AdminPosted on Posted in Facebook and Twitter

In the second part of the dental marketing tool-kit we will look a little more closely at two key components; the dental blog and use of social media.

Now let’s take a look in a little more detail:

The Dental Blog

The dental blog is one of my favourite marketing tools due in main to its versatility. Not only can it be used to present all-important news and information updates to your readers but also as an excellent tool to support search optimisation. Several blog platforms are available but we recommend WordPress which is the accepted industry standard. Here are the key features to consider when launching your dental blog:

  • integrate the blog with your website and in keeping with your main branding. There should be a seamless transition between your main website and blog pages
  • update regularly – 1 to 2 articles per week is ideal
  • keep it interesting, let information and news take precedence over selling
  • write blog articles to support your SEO – support your headline website pages with associated blogging. For example, if you want to broaden your reach to patients in areas adjacent to your main location, write specific articles about dental treatments in those areas – your blog pages will soon be picked up by Google
  • consider integrating the blog with your social media channels to cross-post selected excerpts – tools are available to do this automatically but be selective.
  • keep the blog interesting by posting images and video

Social Media for Dentists

Progressive businesses, including dentists, are using social media to great effect. When done correctly, your brand and service message can be broadcast and proliferated very quickly across the main social networks. The first step is to establish the correct networks and then push to reach the tipping point of “friends” and “followers” who will help to broadcast your message. The key steps:

  • create your social media accounts. We recommend Facebook, Twitter, LinkedIn and Google+
  • link the accounts from your website and blog
  • enhance and optimise the accounts so that they are inviting. Twitter and Facebook can and should be customised in keeping with your branding
  • take some advice on the best ways to promote your business using social media. Understand the risks, rewards and resource needed to be successful
  • start posting and tweeting! Keep the momentum.
  • remember that the social channels are just that – social. First and foremost build trusting relationships on a friendly level and keep the “selling” low profile. Once the trust is established, the selling will look after itself.

So now we’ve covered three priority items for the tool-kit, the dental website, blog and the use of social media channels.

Next time out we’ll take a closer look at the power of referral using dental video and how this really can give a major boost to your client enquiries.