Dentist Websites : Dental Website Design

First impressions count so each website we build needs to look great for your users. Before we commit the website to “code” we design the site as a static image using your feedback at every stage. Only when you are perfectly happy do we start the process to convert the image to a working website.
We look at all aspects – not just how good the site looks but also usability. We ensure that navigation structures are clear, information is well written and presented and that appropriate “calls to action” are used to encourage your visitors to contact you. Ultimately our goal is to build a great looking, highly functional and easy-to-use website that will guide more clients to your practice.

Under the hood of any website is the code or html that makes the website work in the browser. There is good code and bad code and the quality can be the difference between a successful dental website and one that bombs in the search rankings. Good website code can make a website faster (essential for Google ranking), accessible for users with disabilities (a legal requirement) and future proof.

Dental Media also lead the field in accessible dental website design but what does this mean? In October 2004, UK law changed to provide a legal framework for web designers and web site operators. This legislation included many factors to ensure that web sites comply with Disability Discrimination Laws (DDA - or more recently the Equality Act 2010) by being fully accessible to people with disabilities. If a site is not designed to these standards, a site owner is open to legal challenge. More information here:

Disability Discrimination and Web Accessibility (click to open in an off-site window)

Dental Media design all sites to be fully accessible to protect their client’s best interests and ensure good practice – accessibility is of key importance in modern web design, particularly for professionals providing public services. We ensure all of our websites comply with current legislation.

It is absolutely no use having a great looking website that no-one can find in the search engines. If you do not hold a prominent position on page one of Google it is very likely that no-one is going to find you. Consequently it is very important to ensure that any new dentist website is set up to be as “search engine friendly” as possible. This includes making sure page titles are search engine optimised, text is correctly seeded with keywords, urls, information hierarchy and inter-page linking are all correct. We do this as standard for every new design.

Search engines, in particular Google look very favourably on good quality links back to your own dentist website from other sites of a similar nature. Google sees these links as a vote of confidence for your site and uses the number and quality of them to determine your position in the search rankings.

The way these links are formed and the sites they come from are critical to a good ranking position – Dental Media are experts at securing such links to ensure your off-site search optimisation and dental website brings you great results!