{"id":972,"date":"2012-09-20T09:26:24","date_gmt":"2012-09-20T09:26:24","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=972"},"modified":"2012-09-20T09:26:24","modified_gmt":"2012-09-20T09:26:24","slug":"website-traffic-increasing","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/mobile\/website-traffic-increasing\/","title":{"rendered":"Don’t neglect mobile traffic!"},"content":{"rendered":"

A mobile optimised site is now an essential web marketing tool.<\/h2>\n

Traffic to dental websites via mobile devices now regularly exceeds 20% and continues to grow. Given the magnitude and upward trend it is now more important than ever to ensure that a mobile website is part of your overall dental marketing platform<\/a>. We know from Google Analytics statistics that the bounce rate for mobile traffic to non-mobile websites is very high – in simple terms this means that the mobile user can’t use your site properly, leaves and goes elsewhere. What are my options to address this?<\/p>\n

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  1. For existing websites it is straightforward to build a mobile optimised version which shows your essential services information, a practice overview and prominent contact details – exactly what is needed for a good user experience on a mobile device. The system is configured so that the mobile device is detected automatically and the user switched through to the mobile optimised site.<\/li>\n
  2. For new dental websites we are offering the option of fully responsive designs<\/a> – this means that the website is constructed so that it adjusts automatically and optimally for any view port. There is no re-direct to a secondary mobile site; this is one site that works for all platforms. It is also important to note that this is not<\/strong> just a standard desk-top site that shrinks to fit – a responsive design presents a different, optimised layout of the same <\/strong>site depending on the viewing device.There are clear advantages including lower set-up and maintenance costs (1 site not 2) plus presentation of consistent information for the user.<\/li>\n<\/ol>\n

    So there are a couple of options to address the important topic of increasing mobile traffic – a supplementary mobile site for existing websites and ‘cutting-edge’ responsive design for new builds.<\/p>\n

    Please view our video and call us on 01332 672548<\/strong> for no-obligation advice.<\/p>\n