In the last couple of years there has been a noticeable trend whereby certain dental web designers have started to package their design services – “gold”, “silver”, “bronze”, “saver”, “ultimate” etc – you see the picture. Within these packages you get a set of services and features for inclusion in your website.<\/p>\n
So why do marketers “package” products and is buying into a package deal a good idea when compared to a truly bespoke design service? Let’s start by looking at what “packaging” a set of services is designed to achieve from the sellers perspective. First and foremost this concept allows a seller to “up-sell” their products and bolt-on additional items that in most cases you don’t want or need. A good example is the offer of a full flash website apparently designed to differentiate you from your competitors in highly competitive locations – no basis in fact there I’m afraid! Indeed this is particularly poor advice given that search engines do not rank flash websites at all well. However it would cost you a pretty penny if you didn’t know any different.<\/p>\n
The usual selling trick is to introduce you to a package that looks like it might fit the bill and then bolt on all of the “extras” – monthly support contracts, SEO<\/a> packs, fancy clinical images etc. Typically your budget is blown before you realise it and quite often you’ll find yourself with a costly monthly support contract to boot.<\/p>\n The other question you may wish to ponder is why would a design agency offer you different levels of service either from a “junior”, “standard” or “head” designer? Do they really differentiate the quality of their work like that or are they just nudging you towards their most expensive offer? The answer is pretty clear……..<\/p>\n Of course there is another way. Rather than jump into a package deal and end up with a dental website template that looks so much like all the others out there, it may be wise to consider a truly bespoke dental website design<\/a>. No packages, no templates, no add-ons that fail to deliver – just beautiful dental website design that properly represents the quality of your practice and services.<\/p>\n At Dental Media we do not offer packaged web design – we understand that discerning clients want a bespoke, personalised and transparent offer that is tailored to their exact requirements. More and more clients are migrating to Dental Media for exactly that reason.<\/p>\n So what about the cost? Surely a packaged service must be cheaper than the personalised option? Well the answer here is a definite “no” – we know you will be more than pleasantly surprised at just how cost-effective our bespoke designs are.<\/p>\n A properly constructed, good looking and highly functional website is the cornerstone of your on-line dental marketing<\/a> activity and it’s essential to make the right choice of web design partner. So for a better level of service, please contact Dental Media today.<\/p>\n Dental Media<\/p>\n","protected":false},"excerpt":{"rendered":" In the last couple of years there has been a noticeable trend whereby certain dental web designers have started to package their design services – “gold”, “silver”, “bronze”, “saver”, “ultimate” etc – you see the picture. Within these packages you …<\/p>\nThe “head designer”….<\/h3>\n
The alternative way…..<\/h3>\n