{"id":945,"date":"2012-09-17T08:21:34","date_gmt":"2012-09-17T08:21:34","guid":{"rendered":"http:\/\/www.dental-media.co.uk\/marketing\/?p=945"},"modified":"2012-09-17T08:21:34","modified_gmt":"2012-09-17T08:21:34","slug":"for-new-patient-referrals","status":"publish","type":"post","link":"https:\/\/www.dental-media.co.uk\/marketing\/dental-video\/for-new-patient-referrals\/","title":{"rendered":"Video testimonials from your patients – a potent conversion tool"},"content":{"rendered":"

Use of video on your website to encourage new patient sign-ups<\/h2>\n

Word of mouth referrals and personal recommendations are very powerful ways to bring new custom to your business. Your website is your 24\/7\/365 shop window and offers a great opportunity to exploit the power of referral using patient video testimonials. Data from Google Analytics shows a high level of conversion activity i.e. phone calls and contact form submissions, directly after potential clients have viewed patient video testimonials. Here are a few tips on how to implement this excellent dental marketing technique:<\/p>\n

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Setting up and using dental patient videos for best effect<\/h3>\n

As with any project, a degree of planning is needed to identify the best patients to give a testimonial, request their assistance, plan the shoot, carry it out and then optimise the footage for use on the web. Whilst it is possible to try a DIY shoot, there are very few that achieve the level of professionalism needed to represent a dental practice appropriately. A professional video team will be better equipped with lighting rigs and high quality image and sound equipment to ensure a good result. They will also be ‘media-trained’ and highly skilled at drawing out the best testimonial from a potentially nervous patient. Great video services are now available very cost-effectively so its not really worth compromising on quality.<\/p>\n

A comprehensive dental video package would incorporate:<\/p>\n